HBO Max Is The First Major Streamer To Build A Snap Mini
The roll out begins — Snapchatters in the U.S. can watch select episodes of award-winning HBO Max programming virtually alongside their friends for free through Snap Minis, Snap’s platform for shared experiences on Snapchat, including the first episode of the hit new Max Original, “Gossip Girl.”
HBO Max is the first major streamer to build a Mini to bring full-length episodes to Snapchat, building on its history of innovation to reach new audiences and engage with fans. The HBO Max Mini launches instantly in Snapchat with no installation required, offers age-appropriate episodes based on the user’s age, and is available on iOS and Android. Snapchatters will be able to access watch groups that are viewing episodes with an age-appropriate rating.
Through Snapchat’s HBO Max Snap Mini, Snapchatters can watch a selection of content from the beloved HBO Max catalog through shared playback, while chatting and sharing Bitmoji reactions. This partnership provides an additional avenue for people to congregate around and forge meaningful relationships with culture-defining shows.
Upon entering the HBO Max Mini experience through the rocket icon within Chat, or through Search, Snapchatters, will be required to enter their birthdate to access a curated collection of free, age-appropriate pilot episodes. Viewers can then invite up to 63 other Snapchatters by sending an in-chat message with a link to join the Mini, or by sending a clickable sticker link with the image of the show via Snap’s camera. Once Snapchatters are in the Mini with their group, they can watch an episode through synchronized playback together, chat and share Bitmoji reactions throughout the show. Following each episode, users, 18 years and older, will be presented with the option to go to HBO Max to subscribe, continue watching the series and explore the entire catalog.
Available titles will be refreshed on an ongoing basis. At launch, pilot episodes (Season 1, Episode 1) available on the HBO Max Mini include*:
“We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat,” said Alston Cheek, Director of Platform Partnerships at Snap, Inc. “Snap Minis offer an exciting new way for HBO Max to create social experiences for fans of its programming, complementing our incredible Snap Originals and partnered content available on Discover. The Mini is easy to use, and instantly brings friends together to watch their favorite titles and discover new shows for free.”
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